Looker Studio Campaign Manager 360 Login: A Complete Guide for Marketers
If you work with digital advertising, you already know how powerful Looker Studio and Campaign Manager 360 (CM360) are on their own. But when you connect them, you unlock advanced campaign reporting, real-time dashboards, and deeper insights that help optimize performance at scale.
In this guide, you’ll learn how to log in, connect CM360 to Looker Studio, solve common access issues, and use the integration effectively.
What Is Campaign Manager 360?
Campaign Manager 360 (formerly DoubleClick Campaign Manager) is Google’s enterprise tool for:
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Ad trafficking
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Ad serving
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Tracking campaign performance
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Managing creative assets
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Multi-channel attribution
It is a core part of the Google Marketing Platform ecosystem.
Why Connect Campaign Manager 360 With Looker Studio?
Looker Studio allows you to turn your CM360 data into interactive dashboards with:
✔ Real-time campaign performance
✔ Visual charts and scorecards
✔ Automated reports to share with clients
✔ Easy segmentation by campaign, placement, creative, device, and more
✔ Custom metrics & calculated fields
Instead of downloading raw spreadsheets from CM360, Looker Studio gives you a live, visual reporting layer.
⭐ How to Log In to Campaign Manager 360 in Looker Studio
Follow these steps to access CM360 data inside Looker Studio:
1. Go to Looker Studio
Open:
👉 https://lookerstudio.google.com/
You must be signed into the Google account that has access to CM360.
2. Click “Create” → “Data Source”
This opens the data connector library.
3. Search for “Campaign Manager 360”
Google provides a native connector under:
📌 Google Marketing Platform → Campaign Manager 360
Click it to continue.
4. Allow Permissions
Looker Studio will ask you to authorize:
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Read data from CM360
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Access report configurations
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Use your Google Marketing Platform credentials
Click Allow.
5. Select Your CM360 Settings
You will be prompted to choose:
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Advertiser
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Campaign
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Floodlight configuration (optional)
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Query profile (for saved reports)
Choose the correct advertiser account used in CM360.
6. Click “Connect”
Looker Studio will load all available:
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Dimensions (e.g., Campaign, Creative, Placement)
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Metrics (Clicks, Impressions, Conversions, Revenue, etc.)
You can now build dashboards using CM360 data.
Troubleshooting: Campaign Manager 360 Login Not Working
Many users face issues when trying to connect CM360 to Looker Studio. Here are the most common fixes:
1. “You do not have permission” Error
You must have Reporting Access or higher in Campaign Manager 360.
Ask your CM360 admin to enable:
✔ Read-only access
✔ View reports
✔ View Floodlight configurations (optional)
2. CM360 account not visible in Looker Studio
This usually means:
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Your Google account is not linked to CM360
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Access was given to the wrong Gmail/Workspace ID
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You are logged into multiple Google accounts at once
Fix: Use an incognito window or sign out of other accounts.
3. Connector loads but no data appears
Possible reasons:
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Wrong advertiser selected
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Report not yet processed
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Floodlight permissions missing
Recheck access under Admin → User Profiles in CM360.
4. CM360 connector missing in Looker Studio
You need Looker Studio (full version), not Looker Studio Lite.
Switch to full mode:
👉 https://lookerstudio.google.com/
Best Practices for CM360 + Looker Studio Dashboards
To get the most from this integration:
✔ Use blended data to combine CM360 with Google Ads, GA4, or SA360
✔ Build a performance summary dashboard for quick insights
✔ Create separate tabs for:
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Traffic & Clicks
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Conversions & Floodlight activities
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Creative performance
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Device & geography breakdown
